Utrecht is full of coffee houses, many of which are independently owned or part of local or regional chains. In all of Utrecht, I’ve only seen one Starbuck’s, and it is in the train station.
I have to be careful with my terminology because, in Holland, “coffee shop” refers to a place where you go to smoke weed, whereas “cafe” refers to a place where you go to drink coffee. I’m continually correcting myself mid-sentence.
My favourite coffeesho– I mean cafe (!) is Douwe Egberts. It’s a brand of coffee that is sold in British supermarkets, but since the brand is originally Dutch (the first shop was opened in 1753), they also have cafes here. If you order filtered coffee, they will brew it for you fresh in an individual-sized filter over your cup. And every coffee is served with a cookie.